There are three components to a successful online presence for every business.  The first and most important is obviously your website.  Without a website you have no chance of gaining legitimate interest in your business.  Even a website that is out of date can do you more harm than good.  Visitors can tell when your site hasn't been updated in several years and it makes a bad impression.
The second is online marketing.  This includes advertisements and social networking.  This is how visitors will find you.  Becoming part of a social network is like attending a party or trade show.  If you don't go, then no one will know about you.  Don't think of it as an opportunity to sell, but simply an opportunity to meet people and you'll be surprised when clients come to you.
The third component to a successful online presence is video.  Why video?  Well most people get on the internet for fun.  Doing things they enjoy like checking email, chatting with friends, and posting pictures.  The majority hate advertisements and won't ever waste time on reading your "about us" page.  In fact, you usually have less than ten seconds to grab their attention before they leave your site.  The only proven way to do this is with video.  Video is the only form of content that combines visual, audible, and even emotional stimulation of the senses.  A site without video is like a restaurant without a host.  If there is no one there to greet you when you arrive, your more likely to leave.

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