It's no doubt that smartphones are taking over our lives and we are gladly accepting.  Personally, I am glued to my iPhone at all times throughout the day.  It is often the first device I pick up in the morning and the last that I use before bed.  They provide the perfect combination of connectivity, entertainment, information, and organization.  With all of this packed into a device that easily fits in your back pocket and goes wherever you go, it's obvious why advertisers want desperately to enter that space. 

So where does mobile marketing stand as of 2010 and where is it heading?  Sparxoo.com says there are currently 42 million smartphone users in America compared to 270 million mobile subscribers.  The growth potential is outstanding considering that more and more of the 80 million baby boomers are starting to join the smartphone revolution.
The iPhone has dominated mobile marketing for the past few years simply by being the first of its kind.  With its superb web browsing capabilities and application platform it quickly became a must have for techie consumers and mobile developers.  It is most certainly a tough act to follow for Google's Android, but Sparxoo says that "Google’s ad targeting technology and Android growth positions the search giant to jump in the drivers seat and take the lead in what is projected to be a $3.3 billion dollar market by 2013."  Check out more on Sparxoo's  2010 Mobile Trend Report here.
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